Privacy | SUDFIRE

SUDFIRE — Privacy Policy

SUDFIRE PRIVACY POLICY Last Updated: June 19, 2026

SUDFIRE LLC ("SUDFIRE," "we," "us," or "our") operates www.sudfire.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website or placing an order, you agree to this Privacy Policy.

INFORMATION WE COLLECT

When you place an order or interact with our website, we may collect:

Personal Information — Name — Email address — Phone number — Shipping and billing address — Payment method information (we do not store your complete credit card number — payment processing is handled by our payment processors) — Order history and purchase details

Website Usage Information — Pages visited and time spent on our site — Browser type, device type, and operating system — IP address and general location — How you found our website (referral source)

This information is collected when you place an order, create an account, sign up for our email list, contact us, or browse our website.

HOW WE USE YOUR INFORMATION

We use your information to:

Fulfill Your Order — Process and confirm your order — Arrange freight delivery and communicate shipping updates — Send your Order Confirmation and delivery notifications — Provide customer support and respond to your questions — Process returns, warranty claims, and freight damage reports

Communicate With You — Send order-related emails (confirmations, shipping updates, delivery scheduling) — Send marketing and promotional emails about new products, limited batch openings, events, and Sudfire news — only if you have opted in or placed an order with us — You may opt out of marketing emails at any time by clicking "unsubscribe" in any email or contacting us at info@sudfire.com

Operate and Improve Our Business — Analyze website usage to improve our site and products — Maintain business records and comply with legal obligations — Prevent fraud and protect the security of our website

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share your information only with:

Service Providers — Squarespace (our website host and e-commerce platform) — processes your order and payment information on our behalf — Payment processors (Stripe and/or Square) — process your payment securely; they do not share your full payment information with us — Freight carriers (LTL and parcel carriers) — receive your name, address, and phone number to schedule and complete delivery — Email marketing platforms — receive your name and email address to send marketing communications on our behalf

Legal Requirements We may disclose your information if required by law, court order, or government authority, or if necessary to protect the rights, property, or safety of SUDFIRE, our customers, or others.

Business Transfers If SUDFIRE is acquired, merged, or transferred, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

COOKIES AND TRACKING

Our website uses cookies and similar tracking technologies to operate properly and improve your experience. Squarespace may use cookies to:

— Remember items in your shopping cart — Keep you logged in to your account — Analyze website traffic and usage — Enable certain website features

You can control cookies through your browser settings. Disabling cookies may affect some features of our website. For more information on Squarespace's data practices, see Squarespace's Privacy Policy at squarespace.com/privacy.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill orders, provide customer support, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of seven (7) years for tax and legal purposes.

SECURITY

We take reasonable steps to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know You have the right to request information about what personal data we have collected about you, the sources of that data, why we collected it, and who we share it with.

Right to Delete You have the right to request that we delete your personal information, subject to certain exceptions (such as information needed to complete a transaction, fulfill a legal obligation, or detect security incidents).

Right to Opt Out of Sale We do not sell your personal information. You do not need to opt out.

Right to Non-Discrimination We will not discriminate against you for exercising your California privacy rights.

How to Submit a Request To exercise your California privacy rights, email us at info@sudfire.com with the subject line "California Privacy Request." We will respond within 45 days. We may need to verify your identity before processing your request.

CHILDREN'S PRIVACY

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us at info@sudfire.com and we will promptly delete it.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The most current version will always be posted at www.sudfire.com/privacy with the "Last Updated" date at the top. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

If you have questions about this Privacy Policy or your personal information, contact us: